Post by amirmukaddas on Mar 14, 2024 2:18:01 GMT -5
Business KPIs: any marketing campaign you have in mind has the aim of achieving certain business objectives. In this post we will see the main KPIs to keep under observation for your brand, with particular focus on web marketing. The main KPIs identified The main company KPIs to monitor, aimed at measuring our marketing efforts, are: Customer lifetime value (CLV); Customer acquisition cost (CAC); Marketing return on investment (MROI); Traffic-to-lead conversions; Lead-to-customer conversions; Now let's analyze them in detail! Customer lifetime value (CLV) Customer lifetime value is one of the main indicators to take into consideration, both in the case of online and offline marketing. This indicator tends to measure the economic value of the customer acquired by the company during its relationship with the brand.
It is measured following this calculation: CLV = ATV ( Average Customer Transaction ) Customer acquisition cost (CAC) Another interesting data comes from the CAC, which stands for customer acquisition cost, which measures the Denmark Telegram Number Data cost incurred by the company for customer acquisition, resulting from its marketing efforts. Obviously it tends to measure whether it is worth bearing those costs for the company or whether it needs to change its target/strategy. It is measured as: CAC = TOT Customer Acquisition Costs/TOT Customers Churn Rate The Churn Rate, on the other hand, measures the customer loss rate and therefore how many customers we lose in a certain period of time.
It is an important measure of effectiveness/efficiency of our sales and customer service department, and is measured as: C h u r n R a t e = ( N u m b e r of customers at the end of the period – number of customers at the beginning of the period) / N u m b e r of customers at the beginning of the period x 100 Marketing ROI Here is the much feared (at least for marketers) Marketing ROI , which measures the return on the company's marketing investment. We would like to point out that the calculation of this value is quite random, since there are many variables that play a more or less important role and can affect the results of this calculation. In fact, many companies still struggle to calculate it optimally.
It is measured following this calculation: CLV = ATV ( Average Customer Transaction ) Customer acquisition cost (CAC) Another interesting data comes from the CAC, which stands for customer acquisition cost, which measures the Denmark Telegram Number Data cost incurred by the company for customer acquisition, resulting from its marketing efforts. Obviously it tends to measure whether it is worth bearing those costs for the company or whether it needs to change its target/strategy. It is measured as: CAC = TOT Customer Acquisition Costs/TOT Customers Churn Rate The Churn Rate, on the other hand, measures the customer loss rate and therefore how many customers we lose in a certain period of time.
It is an important measure of effectiveness/efficiency of our sales and customer service department, and is measured as: C h u r n R a t e = ( N u m b e r of customers at the end of the period – number of customers at the beginning of the period) / N u m b e r of customers at the beginning of the period x 100 Marketing ROI Here is the much feared (at least for marketers) Marketing ROI , which measures the return on the company's marketing investment. We would like to point out that the calculation of this value is quite random, since there are many variables that play a more or less important role and can affect the results of this calculation. In fact, many companies still struggle to calculate it optimally.